You grow amazing flower. You feel that end consumers should know the name of your farm. You deserve credit for growing unique products that people enjoy. You understand that one day, big agriculture firms will enter the market and pay top dollar for recognized brands.
You also understand that wholesale cannabis prices will steadily decline over the next several years as they have in Washington, Colorado, and Oregon. And that a failure to establish a recognized brand will force you to compete on price. Branding is key to maintaining pricing power, and to avoid being marginalized.
You understand this, but you’re probably selling your flowers to distributors who do absolutely nothing to help you establish your own brand in the marketplace. They’re white labeling your flower which results in short term cash at the expense of long-term brand recognition. Without your own brand, you lose the chance to build a loyal customer base.
A one stop shop for branding, marketing, co-packing and sales. Pushr will work closely with you to develop your brand, and introduce it to the SoCal marketplace so that you secure valuable shelf space in SoCal dispensaries. Consumer demand for your brand will increase the value of your operation in the long term.
Packaging your flower is necessary if you want to introduce your own brand to the marketplace. And having your own brand is the right call if you want to avoid becoming just another supplier of a commodity product.
Problem is, no one wants to deal with the headache of packaging. Flower has to be painstakingly weighed, dispensed, labeled and sealed. While the packaging nightmare is often an impediment to launching a brand, it doesn’t have to be. Send Pushr your artwork, and we will handle the rest. You pay for the packaging materials and labor, we handle the workload. We’ll do the heavy lifting so that you can secure valuable shelf space under your own brand, while remaining focused on growing amazing flower.
In a traditional cultivator/distributor relationship, the distributor has a strong incentive to minimize the price he pays for your flower. The less he pays you, the larger his profit will be. Sure, he’ll pay you in cash, but far less than the flower is worth. As wholesale prices decline, as they have in every other legal market, you’ll be forced to lower your price in order to compete.
A consignment model, on the other hand, aligns incentives. Consignment creates partnerships because compensation is a fixed percentage of the sale price. The more money Pushr convinces dispensaries to pay for your flower, the more money we earn.Click here to signup as a cultivator.