Distribution Services for Cultivators

You grow amazing flower. You feel that end consumers should know the name of your farm. You deserve credit for growing unique products that people enjoy. You understand that one day, big agriculture firms will enter the market and pay top dollar for recognized brands.

You also understand that wholesale cannabis prices will steadily decline over the next several years as they have in Washington, Colorado, and Oregon. And that a failure to establish a recognized brand will force you to compete on price. Branding is key to maintaining pricing power, and to avoid being marginalized.

You understand this, but you’re probably selling your flowers to distributors who do absolutely nothing to help you establish your own brand in the marketplace. They’re white labeling your flower which results in short term cash at the expense of long-term brand recognition. Without your own brand, you lose the chance to build a loyal customer base.

Enter Pushr

A one stop shop for branding, marketing, co-packing and sales. Pushr will work closely with you to develop your brand, and introduce it to the SoCal marketplace so that you secure valuable shelf space in SoCal dispensaries. Consumer demand for your brand will increase the value of your operation in the long term.

How it Works

  • Pushr will perform a market test by introducing samples of your product to 30 SoCal dispensaries.
  • Low, mid, and high price points will be tested in 10 stores each.
  • Pushr will report back to you on the penetration rates and sales volumes at each price point to identify the optimal price for your brand to maximize shelf presence and sales.
  • Pushr will offer an exclusive consignment deal to distribute your brand and will capture 20% of the price as our fee.
  • Provide Pushr with your artwork, and we’ll handle the heavy lifting of packaging and labeling your flower into your own branded packaging (bags or jars).
  • Your product will be listed on the Pushr eCommerce website.
  • Budtenders will be educated about your product via our WeedGenius program.
  • You will have complete visibility into the status of your products as they move through the supply chain.

Packaging Services for Cultivators

Packaging your flower is necessary if you want to introduce your own brand to the marketplace. And having your own brand is the right call if you want to avoid becoming just another supplier of a commodity product.

Problem is, no one wants to deal with the headache of packaging. Flower has to be painstakingly weighed, dispensed, labeled and sealed. While the packaging nightmare is often an impediment to launching a brand, it doesn’t have to be. Send Pushr your artwork, and we will handle the rest. You pay for the packaging materials and labor, we handle the workload. We’ll do the heavy lifting so that you can secure valuable shelf space under your own brand, while remaining focused on growing amazing flower.

The Case for Consignment

In a traditional cultivator/distributor relationship, the distributor has a strong incentive to minimize the price he pays for your flower. The less he pays you, the larger his profit will be. Sure, he’ll pay you in cash, but far less than the flower is worth. As wholesale prices decline, as they have in every other legal market, you’ll be forced to lower your price in order to compete.

A consignment model, on the other hand, aligns incentives. Consignment creates partnerships because compensation is a fixed percentage of the sale price. The more money Pushr convinces dispensaries to pay for your flower, the more money we earn.

Click here to signup as a cultivator.