Budtenders are a key driver of product sales. They interact with several dozen potential customers each day, and their recommendations have an enormous impact on consumers’ purchase decisions at the point of sale.
While consumers heed their recommendations, the truth is, many budtenders know only a little bit more about the cannabis products they’re selling than their customers. They understand cannabis at the surface (ie the typical budtender can explain to a customer the effects of THC and CBD, or how an Indica, Sativa, or Hybrid might make them feel). However, there are many layers of complexity to cannabis, including myriad terpenes and cannabinoids which, if understood by budtenders, would help customers discover the specific reasons why your product is a fit for a customer seeking a particular outcome.
Pushr’s WeedGenius program helps budtenders to gain that next level of cannabis knowledge in order to make more informed product recommendations to customers. Here’s how the program works.